Boardcation Privacy & Cookie Policy

1. Who We Are

Boardcation is a lifestyle apparel brand inspired by surf, snow, and travel. This website (the "Site") is operated by Boardcation. References to "you" in this Policy mean any visitor, customer, or user of our Site or services.

2. Information We Collect

2.1 Information you provide directly

We collect information you voluntarily provide, such as when you:

• Create an account or place an order
• Subscribe to our newsletter or marketing emails
• Contact us via email, form, or social media
• Participate in contests, giveaways, or promotions

This may include:

• Contact details (name, email address, shipping/billing address, phone number)
• Account details (login information, order history, preferences)
• Payment information (processed securely by our payment providers; we do not store full card numbers)
• Any other information you choose to share with us

2.2 Information collected automatically

When you use the Site, we automatically collect certain information, including:

• Device and browser information (IP address, browser type, operating system)
• Usage information (pages viewed, time on page, clicks, referring/exit pages)
• Approximate location data (city/country level, based on IP address)

This information is typically collected through cookies, pixels, and similar technologies. For more details, see the Cookie Policy section below.

2.3 Information from third parties

We may receive information about you from our service providers (for example, payment processors, analytics providers, advertising platforms, or social media networks) consistent with their privacy policies and your settings with them.

3. How We Use Your Information

We use the information we collect for purposes such as:

• Processing and delivering your orders
• Creating and managing your account
• Communicating with you about your purchases, support requests, or account
• Sending you marketing communications when you have opted in (you can unsubscribe at any time)
• Operating, maintaining, and improving our Site and services
• Personalizing your experience (for example, remembering preferences)
• Preventing fraud, securing our Site, and enforcing our terms
• Complying with legal obligations and responding to lawful requests

4. Legal Bases for Processing (Where Applicable)

Where required by law (for example, in the EU/EEA or UK), we rely on one or more of the following legal bases to process your personal data:

• Performance of a contract – to process your orders and provide services you request.
• Legitimate interests – to operate and improve our business, prevent fraud, and secure our Site.
• Consent – for certain marketing activities, cookies, or data sharing where required.
• Legal obligation – to comply with tax, accounting, and other legal requirements.

5. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service providers who help us run our business, such as payment processors, order fulfillment partners, hosting providers, email and marketing platforms, and analytics providers.
• Business partners for joint promotions or collaborations, where you have chosen to participate.
• Legal and compliance recipients when required by law or to protect our rights, users, and property.
• Successors in the event of a merger, acquisition, restructuring, or similar corporate transaction.

6. Data Retention

We keep your information only as long as necessary for the purposes described in this Policy, including to meet legal, accounting, or reporting obligations, or to resolve disputes. When we no longer need the information, we will delete or anonymize it.

7. Your Rights & Choices

Depending on your location, you may have certain rights concerning your personal information, which can include:

• Accessing and obtaining a copy of your personal data
• Requesting correction of inaccurate or incomplete data
• Requesting deletion of your data (subject to legal exceptions)
• Objecting to or restricting certain processing
• Withdrawing consent where processing is based on consent

To exercise your rights or request more information, please contact us using the details in the "Contact Us" section below. We may need to verify your identity before responding.

8. Marketing Communications

If you subscribe to our newsletter or marketing emails, we may send you updates about new products, drops, promotions, and Boardcation news. You can opt-out at any time by clicking the "unsubscribe" link in any email or by contacting us.

9. Children's Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. International Data Transfers

Your information may be processed and stored in countries outside your own, which may have different data protection laws. Where required, we take steps to ensure an appropriate level of protection for your personal information when it is transferred.

11. Cookie Policy

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies (like pixels and tags) to make our Site work, understand how it's used, and personalize your experience.

11.1 Types of cookies we use

• Strictly necessary cookies – Required for the Site to function (for example, to enable shopping cart and checkout).
• Performance and analytics cookies – Help us understand how visitors use the Site, so we can improve it.
• Functionality cookies – Remember preferences, such as language or items saved in your cart.
• Advertising and social media cookies – Used by us and our partners to deliver personalized ads and measure the effectiveness of campaigns, including on social media platforms.

11.2 Third-party cookies

We may allow trusted third parties to set cookies on our Site, including:

• Analytics providers (for example, tools that measure traffic and usage)
• Advertising partners and social networks
• Embedded content providers (such as video players or social media widgets)

These third parties may use cookies to collect information about your online activities across different websites and services. Their use of cookies is subject to their own privacy and cookie policies.

11.3 Managing cookies

When you first visit our Site, you may see a cookie banner or notice explaining how we use cookies and giving you choices where required by law. You can manage your cookie preferences by:

• Adjusting your cookie settings via our cookie banner or preference center (where available)
• Changing your browser settings to block or delete cookies

If you disable certain cookies, some features of the Site may not function properly.

12. Do Not Track & Similar Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals your preference regarding tracking. Because there is not yet a common industry understanding of how to interpret DNT signals, our Site may not respond to them at this time.

13. Security

We use reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

14. Links to Other Websites

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We recommend reviewing their privacy policies before providing them with your information.

15. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this Policy regularly.

16. Contact Us

If you have any questions about this Privacy & Cookie Policy, or if you would like to exercise your rights, please contact us at:

Boardcation
Email: info@boardcation.com
(Update this section with your preferred contact details and mailing address.)

This template is provided for informational purposes only and does not constitute legal advice. Please consult with a qualified attorney to ensure your policies comply with applicable laws and regulations.